‘I am not so technical, so I am unable to make this kind of designs.’ ‘You must be an expert in photoshop.’ That is what I have heard when people saw my visuals. Many people think you should be an expert in photoshop, technical and pay money to create an amazing visual. Well, I have news for you, that is not true. I always use Canva to create visuals. Canva is an easy to use graphic design platform where you can create visual content such as social media graphics. There are special layouts for Facebook messages, Instagram messages, twitters messages, Instagram stories and more.
Although Photoshop has many more features, Canva is a great option for companies that don’t have a lot of knowledge about Photoshop and still want to create visuals. Canva is an accessible platform which speaks for itself. I use Canva not only for social media content but for everything such as invitations, CV, front pages, logos and more.
Did you know that the human brain processes images 60.000 times faster than text? Or that 90% of sent data to the brain is visual? (Eisenberg, 2014) Therefore, making use of visuals is important. With a strong visual people want to like, comment, follow and even buy from you. LinkedIn posts with an image or another type of rich media have a 98% higher comment rate. So, where are you waiting for? (15 tips for compelling company Updates)